Let My People Go Surfing

Let My People Go Surfing

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Let my people go surfing is part autobiography of Yvon Chouinard the outdoorsman, businessman, founder of Patagonia, and part handbook for Patagonia employees to understand what the company stands for. In both parts it works as a book which pushes Chouinard’s very strong view of living life and doing business the right way.


Some of our favorite quotes from this book:

“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing.”

“I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.”

“At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.”

“Uncurious people do not lead examined lives; they cannot see causes that lie deeper than the surface.”

“Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity.

“When we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something I already have? And will it do more than one thing?”